Fairy home of BigFoot and his friends for the new flagship store of The Toys’ house brand
Lviv, Ukraine (Forum shopping mall)
Budynok igrashok(eng. The Toys’ House)
Every flagship store of The Toys’ House brand is like a new house with a special owner and represents the features of the city, where it’s located. Since Lviv city is associated with something mysterious and secret, we decided to emphasize on it and created the concept of the new brand store in Lviv as a house of Bigfoot. The whole store idea is concentrated on the atmosphere of sweet home with fairy elements, so the visitors can feel there as the guests of the magic house. From the shop entrance you can find the BigFoot’s wardrobe, where he just left his coat and shoes. While on the right, you see him going upstairs in the funny socks. To strengthen the magic atmosphere we added hyperbolized elements, like big trees around the store, created a tine entrance for little BigFoot’s friends.
It was important to make this store a space not only for selling toys, but for learning and gaining inspiration. We placed in the shop space two Solar System’s planets – Saturn and Mars, also, there is a special rocket, where kids can watch the scientific telecasts. Moreover, there is a special fireplace in the BigFoot’s house, where in ultraviolet light you can see secret wall inscriptions.
We used a principle of combining emotions and functionality in products sorting to make the process of choosing the toy comfortable and fun.
I'm Vitalii Kyryliv, cofounder of design company Hochu rayu.
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