Turning the whole space into mood boards as a perfect combination between functionality and emotions
Kyiv, Ukraine (Skymall)
The idea of the new Homster store is based on designing the whole space as a mood board, where functionality and emotions form a perfect combination. We aimed to provide a free space, where every customer can become a designer, find his/her perfect solution and get inspired.
To provide the high level of visual presentation of furniture and other home decoration items we used the behavioral psychology. We provide a particular solution for different types of consumers: emotional solution for “follower”, functional solution with example for “everyman” and creativity with functional and emotional solution for “hedonist”. Also, we formed products zones according to the structure of human’s brain. In contrast to the right sector of the store, which becomes more emotional, the left one is kept logical and structured.
Generally, the store planning scheme has open zones, half-open zones and closed zones. It shows the diversity of Homster production and demonstrates different surroundings, where it can be placed. A big attention is payed to products placement and presentation at the store, where we kept the balance between emotions and functionality. In addition to it, we changed the right customers stream to a more natural one. It helps to make the customers go further and explore all the Homster production.
The concept of the leader store of Gorgany is the expedition. This is not about the tourist equipment or clothes. This is a story about adventures, travelling, new horizons and peaks.
I'm Vitalii Kyryliv, cofounder of design company Hochu rayu.
If you have any design needs, I would love to help.
Contact me now and let's begin our journey!