Space redesign for Billa supermarket. The main idea of this project is to turn every regular detail into art
For the project of redesigning Billa supermarket we aimed to combine 3 key ideas in one space: kitchen, goods and art. We chose the conception of Pop-Art Kitchen, which perfectly illustrates the feeling when regular things become art. We wanted to make regular visitors feel something different during their grey working days and give them a dose of positive emotions in the store. Also, we studied the ways to make the whole space comfortable, without the feeling of being squeezed. Our main intention was to provide every person with the opportunity to freely move around the store. Furthermore it was important to create the process of communication between the customer and store. Every zone is named, there are a lot of focus points, so the customer can easily navigate around.
One of the features is a big number of interactive zones for kids. That’s why mothers, who came to the supermarket with their kids can calmly make their shopping, while their kids will explore different interesting things( kids kitchen with different recipes, cactus with augmented reality, fishing rode to catch the fish etc.)
The central element of this space is a kithchen as a show-zone, which provides visitors with a sweet atmosphere of home.
The concept of the leader store of Gorgany is the expedition. This is not about the tourist equipment or clothes. This is a story about adventures, travelling, new horizons and peaks.
I'm Vitalii Kyryliv, cofounder of design company Hochu rayu.
If you have any design needs, I would love to help.
Contact me now and let's begin our journey!